FENDI for FOUNTAINS
Close your eyes, toss a coin, make a wish, thanks to FENDI for FOUNTAINS. With the help of the fashion house sponsorship heavyweights like Karl Lagerfeld, Silvia Venturini Fendi, and FENDI Chairman| CEO Pietro Beccari, the world-renowned Trevi Fountain will receive a much-awaited revamp.
FENDI + City of ROME discuss TREVI Fountain Restoration from Fashion Daily Mag on Vimeo.
Topping the amount of 2.12 Euros ($2.85 million), the brand’s decision to cover the restoration centers around their love for the city of Rome and deeply ingrained connections to the Italian capitol. Not just stopping at the Trevi, the label will continue to make sure the iconic four late Renaissance fountains, the Piazza Quattro Fontane, receive a makeover as well. Grab a few coins, now that old is fabulously new again. Written by Mary Anderson