E! named an official media sponsor for 2014 MBFW new york
E! comes to Mercedes-Benz fashion week! The pop culture powerhouse has announced today they are an official media sponsor for both the February fall 2014 shows and September spring 2015 MBFW shows in New York. “E! Live from Fashion Week” Coverage from Lincoln Center will include runway shows A-List Fashion and Celebrity Happenings Throughout the Week.
In the E! tradition, celebrity interviews, breaking fashion news, party coverage, trends and happenings, much of which airing live at Eonline.
“From awards shows to premieres, E! has become synonymous with the most talked-about pop culture events, and we welcome the opportunity to present Fashion Week through the multi-dimensional lens that only E! provides,” said Suzanne Kolb, President, E!.
E! will kick off its sponsorship of Mercedes-Benz Fashion Week during the Fall 2014 Collections, taking place at Lincoln Center February 6-13. E-online will launch a brand new digital channel dedicated to fashion’s biggest week, making it the principal website for everything you need to know about upcoming trends and fashion news. Eonline’s new fashion channel will have:
E! is a global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. Popular E! programming includes core franchises, “E! News,” “The Soup,” “Chelsea Lately,” “Fashion Police” and “True Hollywood Story,” as well as the network’s popular series “Keeping Up with the Kardashians,” “Total Divas,” “Hello Ross” and “Eric & Jessie: Game On.” Additionally, E!’s “Live from the Red Carpet” signature events keep fans connected to their favorite stars on pop culture’s biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.