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David Beckham in new HM campaign by Guy Ritchie

David Beckham in new HM campaign by Guy Ritchie

Can we say oof! for the lovely David Beckham eye candy…  Thanks to the film genius of Guy Ritchie,  Beckham is now a cheeky action hero prancing around in H&M bodywear.   What else can we say about the inked athlete being chased around his Beverly Hills neighborhood clad only in his skimpy boxer briefs.   Nice, nice view, nice briefs.

Guy Ritchie shares:

“David is the perfect leading man… For me, this felt like more than a campaign – it was like directing a short film.” 

david beckham 2 | guy ritchie | HM | FashionDailyMag

The campaign debuts February 6, 2013, perfect timing for guy gifting for V-DAY too. Offering a new range of colors that echo “action hero” in utility greens and dark navys.

“Working with Guy has been a fantastic experience,” says Beckham. “I hope everyone has as much fun watching the film as I had making it.”

Thanks David, I’m sure we’ll enjoy the view in action.  In the meantime, here’s a peak behind the scenes of Guy Ritchie directing David Beckham for the new H&M bodywear campaign.  Written by Brigitte Segura.

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