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COCO ROCHA in longchamp spring campaign

COCO ROCHA in longchamp spring campaign

Reflecting the architectural theme of Longchamp’s Spring 2013 collection, the campaign was shot in the former TWA Flight Terminal of New York’s JFK airport, designed by architect Eero Saarinen. Belgian-born Salim Gauwloos, noted for his high-profile collaboration with Madonna on her iconic Blond Ambition Tour, is the choreographer for the campaign shot by Max Vadukul featuring COCO ROCHA.

coco rocha longchamp campaign by salim guawloos | fashiondailymag sel 5

Known for its spectacular aerodynamic lines, the famous New York landmark building used for the campaign photoshoot is featured on the US National Register of Historic Places. Check out some behind the scenes looks with Coco Rocha and Liisa Winkler, and a peek at the new campaign and some fab bags.

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