Carly Rae Jespen for Candie’s
A day in the life of a pop star with Carly Rae Jepsen in the new Candie’s “Hard at Work” Fall 2013 print campaign. In addition, Carly will star in her first commercial with the company for the back to school season, which will debut during the Teen Choice awards show on Sunday, August 11th. This will mark the first time a fashion brand has created a live selling event during a broadcast program.
The print campaign features Carly recording in studio, writing music, and performing on stage. Carly stated, “I think, for me, the highlight of the shoot is kind of the girly moments. Like when I get to wear the dresses and things that are sometimes a little out of my comfort zone, but it’s really fun to play with.”
It will be a big moment for label that is sold exclusively at Kohl’s as Carly offers viewers exclusive access to live flash sales throughout the Teen Choice 2013 awards show. The live flash sale items will only be available for 48 hours on Kohls.com, from 7PM CT on August 11th through 11:59 PM CT on August 13th. So if you like anything, be sure to pick it up fast before it’s gone! Just take it from Carly herself: “I love being able to offer my fans great deals on my favorite Candie’s looks…who doesn’t love a sale?” fdmLOVES CANDIES selects by Brigitte Segura, written by Brittany George.