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BURBERRY LAUNCHES NEW CHICAGO FLAGSHIP STORE

BURBERRY LAUNCHES NEW CHICAGO FLAGSHIP STORE

a quick peek at the new BURBERRY magnificent property in CHICAGO, the brand’s second largest store in North America located on Michigan Avenue. Chief Creative Officer Christopher Bailey hosted an event Nov.29th in celebration of the launch and Chicago, showcasing the city’s creative community through the brand’s digital platform, Art of the Trench.

BURBERRY ART OF TRENCH CHICAGO | FashionDailyMag sel 3

Images of Chicagoans wearing iconic trench coats were displayed throughout the store and the city and globally across Burberry social media. An immersive physical and digital experience in the usual BURBERRY tradition, with performers emulating the sound of rain throughout the space as bespoke Chicago content appeared on the store’s five story interior digital wall. A little view of the scene, including british singer Carl Barat from the Libertines performing… more to come! – brigitte

photos: courtesy of Burberry

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