She may have long retired from the glamorous runways of the VS angels, but being a gorgeous supermodel will always be in Gisele Bündchen’s blood. H&M, the ubiquitous fashion brand that’s a best friend both to one’s wardrobe and wallet has gotten the Brazilian bombshell to make their gorgeous creations come to life.
Trading in lingerie for bikinis, among others, for this campaign, Gisele looks every bit a goddess since she entered pop culture consciousness. Give the lady a tail and she could well transition from angel to mermaid. Instead, the campaign opted for a classic scenery by the shore, rocks and all, and everything looks exquisite. She upped the flair of the H&M’s well-known, summer signatures, and we could see them becoming staples in beaches everywhere.
With an impressive turnout and an even more impressive launch, the brand welcomed the summer season that’s sure to be filled with daring combinations and vibrant pantones, with the help of renowned DJ Bob Sinclair. He played his smash hits to an audience of 1,200, and treated them to Gisele’s angelic tone with her cover of Blondie’s “Heart of Glass”. On top of adding “singer” to her already sparkling CV, she also gets to add “philanthropist”, as proceeds from downloads of the song will go to UNICEF. Looking good and doing good? We think we picked what will fill our closets for the summer. BEHIND THE SCENES with GISELE BUNDCHEN | HM selects by Brigitte Segura, written by Paul Cenizal.