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behind the scenes: DIESEL campaign shot by STEVEN MEISEL

behind the scenes: DIESEL campaign shot by STEVEN MEISEL

Iconic photographer Steven Meisel has brought his midas touch to the DIESEL Autumn | Winter 2012 Campaign.  Continuing the tradition of ‘portraits for successful living’,  The Diesel Screen Test photo shoot at Highline Studios  [NYC] captured a sense of nostalgia with model darlings Karen Elson, Coco Rocha, Hanne Gaby Odiele, Fei Fei Sun, Jamie Bochart, Mirte Maas, Sid Ellisdon, Ethan James, Yuri Pleskun, Sallieu Jalloh, and Dae Na giving a cinematic performance for the campaign.  

The grid layout of the campaign contained its playful moodiness, whether cheekily biting a black clutch to snapping away polaroids -resulting in strong chemistry through the contrasting styles. The shoot’s animated gifs give a new meaning to the term ‘live action’, allowing you to feel part of the ‘Diesel Attitude.’ The eclectic combination of styles, from 60’s denim capris to citric hair shows how the fall/winter campaign spans beyond a single source of inspiration-rather shaping show-stopping looks that center on the individual. This shoot won’t be limited solely to print, but will be adapted to a variety web arenas- for even more enjoyment of  Diesel’s Portraits for Successful Living… Stellar fun as usual!   check out the Behind the scenes and a peek at the CAMPAIGN.  by Mary Anderson.

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