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BCBG Spring 2013 Ad Campaign + video

BCBG Spring 2013 Ad Campaign + video

BCBG by Max Azria has a a hot new AD Campaign for Spring 2013. The more alluring than usual scene was captured by photographer Chad Pitman with model Patrycja Gardygajlo in a private residence in Beverly Hills. Inspired by photography by Helmut Newton and femme fatales, the collection features layerable ensembles that straddle between work and play. Check out what we’re so excited about in the campaign Video.

BCBG max azria spring 2013 campaign FashionDailyMag

The allure of sculptural elements in contrast with flowing silhouettes added to the the allure, taking the young and fun brand to a seriously stylish spring 2013. Under the stylish direction of Lubov Azria, (Chief Creative Officer of BCBGMAXAZRIAGROUP), Hair is by John Ruggiero, with make-up by Robin Black and Ozzy Salvatierra complimenting the overall vibe.

BCBG SPRING SUMMER 2013 Video from Fashion Daily Mag on Vimeo.

Our favorites include the silk crepe and denim ornamented with tulle, lace, and embroidery as a color palette rooted in black and white is sweetened with shades of pink. Sassy (and accessible) accessories enhanced the appeal with portfolio clutches and graphic ankle-cuff heels. We’re so ready for Spring now.. written by Sarah A. Freiseis

BCBG SPRING SUMMER 2013 Video from Fashion Daily Mag on Vimeo.

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