ALEXANDER McQUEEN ss15 PFW
Femininity, empowerment and the geisha culture was on Sarah Burton’s mind while designing the ALEXANDER MCQUEEN ss15 collection. Inspired by orientalism and the antique kimonos she’s collected over her travels in Japan, Sarah Burton created a McQueen unique twist to traditional Japanese wear.
Orientalism was taken to a more abstract level though Burton’s use of geometric design and cut outs. Full skirts were petaled softly in layers and layers of pretty pink and ecru, a softer and more feminine look to the show. Kimono-inspired dresses were where traditionalism was made more contemporary. Though Kimonos are used to cover up the body in Japanese culture, Burton chose to open up the front and cut out the back. This left more skin to bare and was a different perspective to traditional garb, in which the designer didn’t want to be restrictive but instead, more empowering.
A pop of bold red was used to symbolize power within the culture with head pieces with every look were relevant to masks and makeup worn in Japanese theater. Though silhouettes were consistent with many previous McQueen collection, Burton’s take on orientalism was interesting with the abstract use of geometrical shapes and modern styling. ALEXANDER McQUEEN ss15 PFW selects by Brigitte Segura, written by Andrea Porro.
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