ALEXA CHUNG in LONGCHAMP campaign

ALEXA CHUNG shows off the “Le Pliage” HÉRITAGE in LONGCHAMP‘S fall 2014 ad campaign. The campaign was shot by Max Vadukul in the privately owned Château des Ormes, a jewel of French 18th century architecture on the banks of the River Vienne near Tours. Charming Alexa is joined by a sweet Jack Russell puppy in the campaign celebrating the icon Le Pliage bag’s 20th anniversary this year.

A nod to heritage and tradition, balanced with modern, Alexa Chung brings gives the historical surroundings a relaxed, rock ‘n’ roll attitude in the campaign. Here’s a little look. ALEXA CHUNG in LONGCHAMP campaign commentary by brigite segura.