a look at “SCATTER my ASHES at BERGDORF’s”

From the storefront to behind the scenes, New York City’s Bergdorf Goodman has wowed crowds from the inside out for over a century. The much awaited documentary, Scatter My Ashes at Bergdorf’s, directed by Matthew Miele and narrated by William Fichtner will be coming to theaters this May. The film features fashion icons Karl Lagerfeld, Oscar De La Renta, Vera Wang, Marc Jacobs, Diane Von Furstenberg, Georgina Chapman, and Christian Louboutin.

The film delves into accounts of the infamous department store from the inner workings to the untold tales of journey from a simple ladies’ tailor shop to a cornerstone of contemporary culture. Imagine place where a young designers’ fate can be sealed by the mere hint of acceptance or rejection. A life lived on the cutting edge with the tried and trues or the hottest trends in beauty and provocative style for the rich, famous, and fabulous. A playground for fashion through the ages and shopping is revered as an art form. a peek at SCATTER my ASHES at BERGDORF’s written by Sarah A. Freiseis.

#GetScattered | Release Date: May 3, 2013 in New York City, other cities to follow.